From the Archives – East Coast Tour
One of the biggest logistical and creative challenges of my career was producing a series of events across New York, the Hamptons, and Miami for Australian fashion brand Camilla. What stands out to me most from this tour isn’t just the scale of the events, but the incredible team I worked alongside — a group of dedicated women (and a few brilliant men) who pulled together to deliver something truly special.
New York
We kicked off with a breakfast at Bergdorf Goodman’s before hosting a major media and influencer event with Gabby Bernstein. Every detail mattered — from bespoke gifting to catering — and it was an unforgettable opportunity to present Australian fashion to an international audience.
The Hamptons
Next, we headed to Moby’s for a barefoot Hamptons celebration — great food, sunshine, and a sense of ease that perfectly captured the summer spirit.
Miami
Our final stop was Swim Week in Miami, where we partnered with the newly opened Faena hotel. It became the base for media events and memorable connections. A personal highlight was meeting Francis Mallmann, the legendary “King of Flame,” who brought his fiery artistry to the experience.
Throughout the tour, we were supported by amazing international contacts — like Denise Vizcarra PR in New York, Lauren Gnazzo and Katherine Freeman in Miami - teams who welcomed us like family. Those relationships, and the generosity of the people we worked with, remain the true highlight of this chapter for me.